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In the United States we have been buffeted with
National Primary election activity, our lawns ablaze
with placards and posters, often dwarfing our Spring
tulips and daffodils; the world watches. On the
Democratic side, we have two "historic" candidates
— a woman and a black man. One has been
likened to Poetry, the other to Prose. The orator,
Barak Obama, speaks to our aspirations and
potential; contender, Hilary Clinton, addresses
substantive delivery. Both are terrific candidates, the
winner to face John McCain, also a fine politician.
The General Election should be a "doozy". This issue will try a different presentation. Although we may be Content starved, we are also Time constrained. Therefore, the USA Today approach: tidy, topic snippets for your delight and selection. We also will focus upon Reliability and how to build that into your Brand. Enjoy!
Late last year, the State of Mississippi issued a statement of Reliability for their Visitors. As State Tourism Director, D. Craig Ray, advised, "Visitors will be directed through our Tourism Portals to 'Look for a Hospitality Certified Lodging on your next trip to Mississippi to ensure your Guest Satisfaction'! Read about the Program and consider how this initiative might impact your Destination city, region, state, or island. 
The Self-Service Revolution Is
Here, and Your Consumer Wants
Options
On the Crowded Restaurant Landscape,
Reliability Also Has Play, Further Recognizing
Excellence. We designed a program with we8there, the largest Patron
Review web site in the world. We call it the
"Excellence in Dining" Program. Talk about the value
of Reliability — what is a stronger statement
than "Peer Reviewed and Quality Assured" to
influence a dining decision. Take a look.Generation "Y" Strikes Back In Your Local Fast Food Emporium
For your recruiting strategy, consider assessment tools,
understanding that they are a formidable resource for
selection decisions.
Even through tough times, training can take place.
There is no excuse.
When is the best time to expand your marketshare
and gain prominence? Right now! Many of
your competitors are freezing their advertising
budgets, letting their reps go, and just plain
"hunkering down". What an opportunity for you to
take the lead!
Web 2.0
Strategies for Hotel Sales and
Marketing
To Influence, You Need To Be Seen and Heard,
Otherwise, You Will Be Dismissed. You need to
keep your business "face" in the public domain and
advertise your Distinction, or people will forget you.
We have a thriving relationship with Hotel Resource,
the prominent Hospitality portal on the Internet, which
I encourage you to visit. This is a means to keep your
Brand alive in the global marketplace through
extensive distribution of your Press Releases and
strategic Internet Advertising. Consider this Source.Eight Essentials for an Integrated Paid Search Campaign — More Reach and Transparency with Your Advertising Buys Craft Your Newsletter for Maximum Reader Response and View Seek Content Intregrity
This assumption normally would give one pause for
thought, yet some restaurants around the world are
doing just that,
and they are making money.
Our Partner, Bruce Dingman (www.dingman.com), has some
wonderful opportunities in hand for the talent we
serve. Recently, he was chosen by
BusinessWeek.com as one of the "Top 50 Most
Influential Headhunters" in the world. Check out the
ongoing searches.
Lairs For Lust! We, Who Operate Lodgings, Know All
About Frisky Business.
Top European Executives Discuss the Future of Hotels Monthly Lodging Report for the United States
The Hospitality Community is experiencing a
paradigm shift with its Human Capital. Talent must be
sourced, candidates informed, and credentials and
aspirations shared. These sites provide that potential
for all parties.
We tend to forget that Hospitals and Health Care
Centers are very similar to Hotels in many aspects,
with the biggest difference being that their "Guests"
really do not want to be there. Now, a National
Survey is rating those facilities for Patient
Satisfaction. Sound Familiar?
Hospitality Leaders need resources to refresh their
perspectives, learn new techniques and skills, and
keep ahead of the curve.
What are your needs — Water Parks,
Employee Benefits, Hotel Design, Interactive Virtual
Tours? Perhaps F&B Inventory Systems, Spa or Club
Management or Realty Valuation? We have you
covered!
John R. Labruzzo, CHA, was introduced to Hospitality through the Culinary Arts as a busboy at Brennans Restaurant in New Orleans and then a cook's apprentice at the Royal Orleans Hotel. His thirty year career has led to the highest levels in Hospitality with hotels, resorts and property management concerns. His entrepreneurial and intuitive management style has created Brand Value and profitability for all his clients. John's enthusiastic delivery and down-to-earth approach is ideally suited for all types of business groups from front line employees to top management. His style reflects professional experience as a former Senior Hotel Executive, allowing him to address operations, sales and marketing, finance and Human Resources issues and topics. He is an expert on the dynamics of "Brand In-culturation", which takes that Brand promise, translated into sustainable programs and techniques at the operating level, leading to substantial results. John holds a BA from Southeastern Louisiana State University and attended the Graduate School of Business at Loyola.
Comparable Worth - What Would
You Pay For The Experience
Blend Your Training Investment Your Destination Value Proposition Women in Hospitality Hospitality Cachet Bang For Our Buck - How To Slug Through The Advertising Miasma How Destinations Lose Their Lustre, Visitor Traffic and, Ultimately, Their Reputation Service Promise Unfulfilled
Our visitor and guest still have high expectations, and
we must continue to strive to meet those demands
and create a memorable experience. We are ready to
help you deliver. My best regards and
thanks. |
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